The four principles of CRM: Principle 2 - treating your clients as individuals
The four principles of CRM: Principle 2 - treating your clients as individuals
Its only by knowing your clients and having sufficient accurate and timely information that you can even start thinking about them as individuals. It is only by treating them as individuals that you can establish long term relationships. A famous car distributor in America used this idea ti build a $bn business because he recognised that while a client may only be spending $40k now, if he could keep them for their lifetime, they would with repeat purchases spend $400,000 with him.
This video is about how a business can use CRM to build these individual long term and personal relationships at scale
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