The four principles of CRM: Principle 1 - knowing more about your clients
The four principles of CRM: Principle 1 - knowing more about your clients
Without Clients you don't have a business and their value depends on the Relationship you have with them. So it makes sense to Manage these relationships in a way that delivers greater profit for your business and value to them. To do this effectively you have to know more about who they are than your competition. That is the first principle of CRM which we present in this video which relies on having reliable and consistent data on them.
In this video we explain some of the issues businesses like your have in knowing their clients better, or even at all and why a CRM system like ZOHO can help you over come them. That means you can establish an important competitive advantage which may prevent the clients defection to a rival business.
There is a great saying which is first understand before trying to be understood. My experience is that it is all too easy to do the reverse and seek to push a message out rather than listening to what clients and prospects. And understanding what ...
Its only by knowing your clients and having sufficient accurate and timely information that you can even start thinking about them as individuals. It is only by treating them as individuals that you can establish long term relationships. A famous car ...
If you can truly understand what value a client or prospect wants to get, you can collaborate with them to create a solution which is precisely tailored to deliver it instead of, as is normally the case, what you want to sell. That means you can ...
One of the key reasons that businesses invest in ZOHO CRM is to organise the way they work more effectively. And that is what this eBook is about. It takes you through how you can use your CRM to get more out of your day. Home Screen: In my ...
Once you have converted leads to sales opportunities, it is important to close as many as possible. If you assume that all opportunities could be closed (after all that's why they are opportunities) then all you need to do, is reduce the chance of ...