The four principles of CRM: Principle 3 - communicating with clients as individuals

The four principles of CRM: Principle 3 - communicating with clients as individuals

There is a great saying which is first understand before trying to be understood. My experience is that it is all too easy to do the reverse and seek to push a message out rather than listening to what clients and prospects. And understanding what people are telling you means knowing enough about them to decode the messages that they are sending you. If you can listen effectively you will know exactly what people want which isn't your product or service, and make sure you deliver it every time.

This video explains this third principle of CRM which will lead to you creating unbeatable business propositions and building long lasting valuable relationships with your clients.


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