How to manage your leads more effectively

How to manage your leads more effectively

The start of the client's journey with your business, is when they first make contact - as a lead. So it is important to be as effective as you can, in capturing, nurturing and ultimately converting them into sales opportunities. This eBook explains how your ZOHO CRM system can help you to do this.

How you get leads into the CRM System
The first step is to get the leads into the CRM system as efficiently as possible, and without spending more time than you have to. So in this section we describe how you can capture leads from your web site and other apps, load them from CSV files or enter them direct.

How to track the quality of the leads you generate
Generating leads can cost a lot of time and money, so you want to know you are spending these resources to the greatest effect. In this section we explain how you can use ZOHO CRM to make sure you are getting the biggest bang for your buck

How to nurture leads for success
Of course once you have spent your money and captured your leads, you want to convert as many as possible into live sales opportunities. We explain in this section how you can use ZOHO CRM to nurture your leads



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